Monday, October 23, 2006
New book: 'Open Business Models'
In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations. In Open Business Models, Chesbrough takes readers to the next step--explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company's current business model and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models--including Procter & Gamble, IBM, and Air Products. In addition, Chesbrough introduces a new set of players--"innovation intermediaries"--who facilitate companies' access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business models on innovation and IP. This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies wherever in the world they are found.
New book: 'Wikinomics'
Wikinomics is the title of a book currently in the works from Tapscott and Williams. They draw on five years of research into the peer-oriented model of collaboration and participation in the economy, highlighting its role in the way companies innovate and create value. This new participation - “peer production” - is changing how goods and services are invented, produced, marketed, and distributed on a global basis. It presents far-reaching opportunities for every company and for every person who gets connected.
Follow the link to contribute yourself by suggesting a subtitle for the book.
And here’s an excerpt - “In a world of WIKINOMICS, you can do much more than build your own business on Amazon. Produce your own videos on YouTube and share them with a worldwide audience; create a community around your photo collection on Flickr; or edit the astronomy entry on Wikipedia. You can plug into InnoCentive and join Procter and Gamble’s virtual R&D department; remix the Nine Inch Nails rock album; or co-design the interactive features for your next BMW. The new bottom line is that winning companies are open and porous. They compete by reaching outside their walls to harness external knowledge and resources. They engage and co-create products with many partners, across borders, cultures, disciplines, and organizational boundaries
Follow the link to contribute yourself by suggesting a subtitle for the book.
And here’s an excerpt - “In a world of WIKINOMICS, you can do much more than build your own business on Amazon. Produce your own videos on YouTube and share them with a worldwide audience; create a community around your photo collection on Flickr; or edit the astronomy entry on Wikipedia. You can plug into InnoCentive and join Procter and Gamble’s virtual R&D department; remix the Nine Inch Nails rock album; or co-design the interactive features for your next BMW. The new bottom line is that winning companies are open and porous. They compete by reaching outside their walls to harness external knowledge and resources. They engage and co-create products with many partners, across borders, cultures, disciplines, and organizational boundaries
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